Walls Brands Outdoor Goods

Walls is a concrete example of a total brand transformation. Walls is a workwear company with a quality reputation.

Founded in 1938 by George Walls, the company sat dormant for the past 76 years, alive, but growing slowly.

Purchased by Williamson Dickie, we were asked to partner in a complete brand transformation with a very accelerated timeline.

Our work with Walls has included a new brand strategy and positioning, renaming the company and new logo, packaging, trade show exhibit, brand video, advertising, on product graphics, as well as an extensive in-store presentation roll out.

These efforts have dramatically increased Walls business, shifted brand perception and allowed Walls to move into the 21st Century and compete with the big boys and win!