Haggar Clothing Company

When engaged to update this 90-year-old American institution to appeal to today’s consumer, our team members introduced emotional value and a new relevancy to Haggar.

We successfully recreated the brand by designing, packaging, point-of-sale, trade and consumer brand environments, and advertising to support Haggar’s position of innovation and style for American consumers.

We powerfully enhanced the importance and perception of Haggar in the market, and the eyes of consumers.