Cooper Jones

We created the original branding for Cooper Jones, a high-end men’s sportswear line envisioned as a country weekend collection. Several years later as the owner re-envisioned the line for a slightly younger customer with city appeal, we were called upon again to reposition the brand and create a new point of view.

The story of Cooper Jones was recreated, and brought to life as a young entrepreneur who discovers an old clothing warehouse full of original patterns and fabrication methods, which he interprets for today’s market.

Based on this story, our design team created new turn-of-the-century inspired packaging, trade show adaptations and several image pieces designed to reposition the brand which is now showcased in exclusive men’s specialty stores and prestigious department stores across the country.